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Trevor Foster Way
The Courtyard Dental Practice
Discipline - Website
The Courtyard Dental had established itself in Huddersfield as a up-market cosmetic dental practice. Marcus White, the managing director, approached us with the aim of attracting new patients from outside the region and becoming the number one cosmetic dental practice in the country.
The website needed to increases sales revenue by generating enquiries and it was important that the design of the website reflected the boutique-style of the practice itself.
In addition, the website was designed to establish Marcus White as an industry leader and raise his profile in the profession.
We performed extensive market research into the key competition then designed and developed a new content-managed website which reflected the classy boutique style of the practice. A key strategy was to increase patient trust with the inclusion of testimonials, case studies and ‘before and after’ photography.
Since the website's launch, The Courtyard Dental Practice has recorded over £1,000,000 of sales through the website and the website-dedicated telephone number and is now recognised with a leading industry award for Most Advanced Marketing as well as being short-listed for Private Dentists of the Year.