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Mobile Apps

Key Contacts:

Chris Carroll
Website, Brand and Consultancy Enquiries
Contact Chris by E-mail

General Enquiries:

T: +44 (0)843 515 0906
Contact Us by E-mail


Hope Park
Trevor Foster Way
West Yorkshire

Which Platform is Right For You?

One of the questions we are asked the most is which platform should our clients target? In time all successful applications cover all platforms that are available, in order for their app to reach the largest possible audience, but we must all start somewhere.

In the UK just over 70% of the smartphone market is taken by the iPhone and the multiple Android devices, the latter being the stand out leaders with over 50% of all smartphones that are currently active. The rest of the competition is on shifting sands but we do strongly believe that the up and coming Windows 8 operating system will be swift to gain market share, and in time will become a strong contender for your initial platform of choice.

The right platform for you depends on your particular needs, the iPhone and iTunes eco-system is by far the strongest App Store on the market. It is also the sexiest and the coolest, and iPhone users are becoming as accustomed at searching for an app to reach content as they are using Google. Their users are much more likely to actually spend money to download an app or to make purchases. Each and every app on the Apple App Store has been stringently reviewed, ensuring it not only works, but also that it hasn't contravened any guidelines and is suitable for its target market, all of which provides fantastic peace of mind.

The Android based App Store; Google Play on the other hand is less stringent, and there is currently no review process meaning if you want to get your app to market fast, and to maintain regular updates of its content then Android works very well. There is also the obvious factor that you will have the potential of hitting over 50% of smartphone users with your app, and with it being the fastest growing mobile platform for the last six quarters this is set to increase. Android users are less likely to generate revenue for you through Google Play, but if your app is to drive them to you, your products and services off their device, then it can be ideal.

PVAPPS believe that you should always start with one platform, and go through the in depth design and development iterations for that platform, ensuring that your application offering is as strong as it possibly can be and then release it. From here you can market your application and begin to build up a user base, these initial users will be instrumental in the feedback they deliver, listen to your audience and be sure that what you have delivered is right for them.

When you are sure it is, we will then help you make the right choice on the next platform. With the knowledge you have gained from your first release, the design phases complete and all iteration planning in place, the process is seamless. The port to the new platform can be done in around 60% of the time of the first build, and the cost implications are around the same meaning you can be sure that for every platform you hit, you are not paying for your app at the same level over and over again.

PVAPPS love talking about this, and we are always happy to offer our advice, give us a call today and let us help you make the right choice.

Android Apps

Android App DevelopmentAndroid is the world's most popular mobile platform. With Android you can use all the Google apps you know and love, plus there are more than 600,000 apps and games available on Google Play to keep you entertained, alongside millions of songs and books, and thousands of movies. Android devices are already smart, and will only get smarter, with new features you won't find on any other platform, letting you focus on what's important and putting you in control of your mobile experience.

iOS Apps

iOS App DevelopmentThe world most advanced operating system. With its easy-to-use interface, amazing features, and rock-solid stability, iOS is the foundation of the iPad and the iPhone. And even as others try to catch up, the technologies and features built into iOS keep the iPad and the iPhone years ahead. Because Apple makes both the hardware and the operating system, everything works together seamlessly and intelligently.

This makes it possible for built-in apps and apps from the App Store to take advantage of the iPad hardware. So Multi-Touch, the accelerometer, the three-axis gyro, accelerated graphics, and the powerful processor are always in play when you’re surfing the web, watching movies, gaming, and going from app to app to app.

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